The Messianic Superego Liberation Of Self Essay

Daniel Wu English 12 AP Mr. Van Westervelt 23 December 2016 The Messianic Superego: Liberation of Fellow Men through the Sacrifice of Self Ken Kesey vehemently lashes against dictated social conformity, disguising his personal manifesto as his novel reflective of mid-twentieth century American society, One Flew Over the Cuckoo’s Nest. The protagonist, Randle McMurphy, purposely casts away his own desire of self-preservation to deliver liberating freedom to prisoners broken by institutionalized sanity. Kesey develops McMurphy’s character as a tragic hero by drawing inspiration from religious texts, especially the Bible. The changing attitudes resulting from McMurphy’s presence not only evinces, but parallels the coming of Jesus Christ and the spiritual liberation of his followers; ascribing a quality such as Messianic selflessness, Kesey gives immense depth to McMurphy’s character. Both Ken Kesey’s literary work and the Ancient Rome’s political doctrines share a similar motif of oppression experienced by disenfranchised members of society Vividly depicting an oppressive institution through the eyes of Chief Bromden, Kesey immediately conveys to his readers the inherent monotony of the institutions. There is an authoritative totalitarian system where Nurse Ratched completely consolidates control. Rather than preparing misfits of society to reintegrate, Nurse Ratched entrances the ward with her hypnotic manipulation for her selfish desire to have uncontested sovereignty.

Analysis Of The Book The Thousand One Nights

Woman in society and in the story The thousand and one nights offered an interesting prospective on the roles of women in the Muslim culture at the time. The woman in the tale ranges from wives, concubines, slave-girls, and even demon-woman, but all of them even the educated and wise Shahrazad is expected to have very little say and their lives are for the most part subject to the whims their husbands and fathers. One could even say that in the society set up in the story their very existence are meant to be that of a trinket, to be looked at not heard and seen as a show of a man’s strength and power. Every time the story speaks of a man with power and success there are mentions of a slave girl or mistress â€Å"once there was a merchant who had abundant wealth and investments †¦Ã¢â‚¬ ¦.he had many women and children and kept servants and slaves†¦Ã¢â‚¬ .the male sexuality is seen as natural and expected, but whenever a female tries to express her sexuality or independence she is looked down on eve n if she is the victim in the situation like the demons prisoner. A demon kidnapped a young woman from her wedding night and locked her in a trunk with four separate locks with four separate keys that he keeps on him at all times and only allows the girl out when he sleeps. The purpose of this imprisonment was to keep the girl pure and untouched, but somehow the girl manages to sleep with a hundred men (after Shahryar and Shahmzaman) and took the rings as souvenirs of each conquest. The girlShow MoreRelatedFirst Muse Essay721 Words   |  3 PagesFrancis  Martinez   Literary  Analysis  Ã¢â‚¬Å"First  Muse†Ã‚            The  story  Ã¢â‚¬Å"First  Muse†Ã‚  by  Julia  Alvarez  tell  us  about  her  childhood  in  the  Dominican   Republic  and  her  life  in  the  United  States.  Since  she  started  reading  the  thousand  and  one   night  book  under  her  bed  she  saw  herself  reflected  in  the  dark  haired  almond  eyed  girlà ‚  on  the   book  cover.  Alvarez  compared  herself  with  the  bright  ambitious  girl  stuck  in  a  kingdom  that   didn†t  think  female  were  very  important.  Scheherazade  gave  Julia  the  courage  to  explore  the  Read MoreAnalysis Of The One Thousand And One Nights 1592 Words   |  7 Pagesleast favorite uncle gave me a book titled Alibaba and the Forty Thieves. I was surprised because he is my least favorite uncle for a reason, he doesn’t just surprise you with a gift for no reason at all. 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Growth Of Nyse Essay Example For Students

Growth Of Nyse Essay Growth of NYS Business April 17, 1996 For a number of reasons, business enterprise in New York grew by leaps and bounds between 1825 and 1860. New Yorks growth between the years 1825 and 1860 can be attributed to a number of factors. These include but cannot be limited to the construction of the Erie Canal, the invention of the telegraph, the developed of the railroads, the establishment of Wall Street and banking, the textile, shipping, agriculture and newpaper industries, the development of steam power and the use of iron products. On October 26, 1825 the Erie Canal was opened. The canal immediately became an important commercial route connecting the East with the Ohio and Mississippi Valleys. With tht time of travel cut to one-third and the cost of shipping freight cut to one-tenthof the previous figures, commerce via the canal soon made New York City the chief port of the Atlantic. The growing urban population and the contruction of canals, railroads and factories stimulated the demand for raw materials and food stuffs. In 1836 four-fifths of the tonnage over the Erie Canal came from western New York (North, 105). Much of this cargo was in the form of agriculture goods. The farmer become a shrewed businessaman of sorts as he tended to produce whatever products would leave him the greatest profit margin. The rise of the dairy industry was by far the most significant development in the agricultural history of the state between 1825 and 1860. Farmers discovered that cows were their most relliable money-makers, since both the domestic and foreign market kept demanding more dairy products (Ellis, 273). Price flucuations became increasingly important for the farming population between 1825 and 1860. Prices rose from the low level of the early 1820s until the middle 1830s and the farmers shared in the general prosperity (271). Although the rapid industrialization and urbanization of New York had a great deal to do with the success of agricultural markets sporadic demand from aboard as a result of the Irish famine, the Crimean War and the repeal of the Corn Laws in England also contributed(North, 141). During this period Ohio, Pennsylvania, New York and Virginia, in that order were the leading wheat growing states. Between the years 1840 and 1850 New York ranked first in the production of beef. The absence of politic party differences on issues related to the the growth of democracy existed in regard to the foremost economic questions, there was absolutely no partisan division evident in the movement to incorporate new financial institutions; rather , the primary factors , which the legislators examined, concerned value, feasibility, profit and the location within the state. Dozens of turnpike proposals, most of which werebacked by the Republicans, passed the legislature; but the Federalists cooperated, seeing the chance for profits. Prominent Federalists like John Rutherfurd, John Neilson, William Paterson, John Bayard, and James Parker inve sted susstanial sums in the turnpike business. There were numerous Republicans who were also vitally interested in the turnpike business (Kass, 150). Bipartisan support also accompanied plans for the construction of bridges and canals. All of the parties contained a large number of adherents from from every level of economic well-being in society. This helps to expain the absence of any clear-cut party differences on the major economic issues of the such as the chartering of banks, the protestive tariff, internal improvements, the development of manufacturing, and the promotion of superior agricultural techniques. Each politcal faction had segments both pro and con on most of these questions, and, inall cases it was opprtunism, the desire for profits, which was decisive in determining ones political position on these economic issues(175). New Yorks economic growth can also be attributed to the invention of the cotton gin. Cotton had become a boom crop in the south, however, plantati on owners were either too engrossed in the production of their crops or too unschooled in business techiniques to handle its distribution. Some just did not want to be bothered. This opened thee door for agents representing New York shipping firms who were only too happy to help them out for a fee. This scheme not only earned the New York merchants a handsome profit but also solved the problem that without cotton the ship owner would be hards preesed to find adequate cargoes for their return voyages. And so it came about that New York in the nineteeth century became the nations foremost shipper of cotton(Allen, 108-109). The cotton shipments entering New York harbor were brought to textile mills for processing. A group of New york capitalist estashlished the Harmony Cotton Manufacturing Company in Cohoes. A heavy investment of capital caused the rapid growth of the factory system, which was mass production with integration of processes and produced a high quality cotton cloth as we ll as other textiles(Ellis, 266). This set the scene for an industrial society by widening the market, manufacturing increased rapidly throughout this period, although development varied enormously from industry to industry. Often developments were due to improvements in technical processes such as the adoption of steam power and the use of anthracite coal instead of charcoal by the iron industry. The metallurgical industries emplyed thousands for skillful workers who produced a variety of iron and steel products, such as farm machinery, pistols, sewing machines, clocks and stoves. These products were being produced using standard parts and multiple quantities(267). The iron industry made rapid progress as a result of this processas well as the expansion of the railroad industry which created increased demand for iron products. It can therefore be surmized that often growth in a one industry would cause increased demand for another industrys product, hence the boom of both industrie s. The growth of manufacturing was the main impetus to expansion , the industrial base broadened during this period, reflecting the overall improvement in factor endowments for manufacturing. Equally important was the cost decline in transportation, which opened up new sites for manufacturing development and reduced transport costs for existing firms (North, 208). Production increases required a retail market. In November of 1858, R.H. Macy established a department store in New York City successfully implementing a fixed price policy on a large scale developed by small New York stores since 1840 establishing a n American retail sales custom (Spann, 125). Some additional elements that should mentioned include the founding of the New York Tribune by Horace Greely, the development of the telegraph by Samuel Morse, the colaboration of six New York newspapers who joined to pay telegragh costs of foreign news relayed from Boston, and the establishment of a New York clearinghouse to facili tate banking operations. Research reveals that the reasons for the success of New Yorks business enterprise between 1825 and 1860 were enumerous with no reason weighting more heavily than another with the exception of as Ellis states that, Plank roads, railroads, canals, steamships-all had revolutionary effects on the economy of New York. The predominately self-sufficent farmer of pioneer days was gradually tramnsformed into a specialized commercial farmer sensitive to every shift in the markets. The isolation of many rural communities was breaking down as citzensand goods flowed freely in and out. Merchants in both the upstae and metropolitan region, recognizing the crucial role of canals and railroads, looked with satisfaction upon the finest and most actively expanding transportation network in the country. New York grew steadily in population, wealth, and trade largely to the splendid system of water and rail transportation promoted by its citizens in this period., but all entwi nding to create a boom of business expansion during this period. It appeared as if we were developing not only as a state but as a civilized nation whenever this development would be curtailed by the onsloat of a civil war. Business .u71a1afbb7a4c05b5b239e564a683c25b , .u71a1afbb7a4c05b5b239e564a683c25b .postImageUrl , .u71a1afbb7a4c05b5b239e564a683c25b .centered-text-area { min-height: 80px; position: relative; } .u71a1afbb7a4c05b5b239e564a683c25b , .u71a1afbb7a4c05b5b239e564a683c25b:hover , .u71a1afbb7a4c05b5b239e564a683c25b:visited , .u71a1afbb7a4c05b5b239e564a683c25b:active { border:0!important; } .u71a1afbb7a4c05b5b239e564a683c25b .clearfix:after { content: ""; display: table; clear: both; } .u71a1afbb7a4c05b5b239e564a683c25b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u71a1afbb7a4c05b5b239e564a683c25b:active , .u71a1afbb7a4c05b5b239e564a683c25b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u71a1afbb7a4c05b5b239e564a683c25b .centered-text-area { width: 100%; position: relative ; } .u71a1afbb7a4c05b5b239e564a683c25b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u71a1afbb7a4c05b5b239e564a683c25b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u71a1afbb7a4c05b5b239e564a683c25b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u71a1afbb7a4c05b5b239e564a683c25b:hover .ctaButton { background-color: #34495E!important; } .u71a1afbb7a4c05b5b239e564a683c25b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u71a1afbb7a4c05b5b239e564a683c25b .u71a1afbb7a4c05b5b239e564a683c25b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u71a1afbb7a4c05b5b239e564a683c25b:after { content: ""; display: block; clear: both; } READ: Lift Every Voice And Sing By James Weldon Johnson Essay

Business Law and Ethics for Future and Fiction - MyAssignmenthelp

Question: Discuss about theBusiness Law and Ethics for Future and Fiction. Answer: For Skye to successfully take action against Charlene for her alleged negligence action, she is required to provide the necessary evidence illustrating duty of care that her instructor owes her. (Mathiason, 2013, 880). Below is a discussion of the issues, correspondent laws, appliances, and wind up statements regarding Skyes action against Charlene. Law of Negligence Negligence, according to Robertson (2013, 31) refers to a presumption whereby a party is considered responsible for occurrence of accidents or injuries which may be averted. An individual is bound to be responsible for negligence action, especially if the defendant consciously refuses to take precautions care, so as to avoid injury and damage caused to people under their care and supervision. Negligence claims requires provision of substantial evidence brought forth by the plaintiff legally proving that the defendant undoubtedly needs to perform the duty of care (Murgatroyd et al 2016, 1). The four major steps essential in providing substantial evidence of perpetrated negligence includes the following: The plaintiff must be able to bring forth solid proof that the circumstance they have been put in has the need for a duty of care owed by the accused. It must also be proven that the defendants actions deprived the plaintiff of the required standard of care which would have been fulfilled by a normal individual if put in a similar circumstance. The plaintiff should be able to provide proof that their damages would have been foreseen hence prevented by the defendant (Law, 2014, 127). The key cause of injury is a result of breaching duty by the defendant. Does Charlene owe Skye Obligation of Care? Obligation of care is a stated duty under law where individuals are expected to perform and conduct themselves in a way that causes no damage to individuals under their care (Pagura, 2015, 254). Naturally, the duty of care will be believed as to be carried out by family, relatives or people close to someone. According to the law of negligence, the duty of care is to be performed by any individual with a social responsibility of ensuring other people's safety, whether close or not. Charlene, being Skye's yoga instructor, acts responsibly in going an extra mile to provide her students with rubber soled socks to prevent them from unnecessary falling and injuries. She is keen to note that the floor of the hall she hired to hold yoga classes is slippery and cannot sustain the yoga moves. Most importantly, Charlene is able to note that larger student groups are not east to supervise without injury cases. Prior to this issue being noted, Charlene makes a risky choice of inviting her students for a free Thursday lesson to compensate for the lost time. As it is expected, the students turn up was greater than usual. The 45 students are contained in the same hall which was initially concluded to have limited space that can comfortably accommodate a maximum of 25 yoga students. Charlene should have thought of the dangers she has been exposing her students to by placing the tea urn in the same room of yoga participation. Since yoga is known to involve vigorous movements, the tea urn should have been kept in a separate place to avoid accidents of burning or tipping over the urn or table. Most importantly, on that day when the student turn up was larger than normal, Charlene would have been wise as to divide the class into half so that she could deal with the first group then the next in turns without having to compete for space. It will be right to subject the instructor to owe a duty of care to Skye because the tea urn would not have originally been placed near the practice area. Did Charlene Breach her Duty of Care by not being able to Satisfy the Required Customary Care? Breaching of duty can be related to circumstances whereby a defendant fails to do something responsibly compared to a normal individuals behavioral response if put in a comparable condition (Iacobucci, Trebilcock, 2016, 175). Standard of care on the other hand is the degree of caution taken to prevent a person under a duty of care from harm's way (Barravecchio, 2013, 5). Charlene is responsible enough to purchase rubber soled socks to prevent her students from falling and hurting themselves. She is also concerned with the space of the hall and therefore opts to admit a lesser number of students so she can provide equal attention to all. On the particular day when the student turn up was 45, 20 more than usual, the yoga instructor failed to meet the required standard of care. She accommodates all the students in the same hall well aware of the dangers inherent in her choice. The limit of space in the hall is what causes Skye to look for an alternative position at the back where she has limited space for movement. It is obvious that the instructors attention was majorly focused more on the students at the front than those at the back. This way she could not easily notice that one of her students was not wearing her socks. Can Charlene Depend on the Argument of Voluntary Assumption of Risk? Voluntary risk assumption illustrates the protective action, taken by a defendant so as to prove the voluntary involvement of a plaintiff knowingly assuming likely risks as a result of their action (Bant Bryan, 2015, 427). Risk assumption by the plaintiff if proven by the defendant will reduce the right of compensation for damages and injury caused. Generally, the assumption of risk explains that a plaintiff very well aware of the dangers they are exposing themselves to goes ahead to indulge in the risky action (Goudkamp, Klar, 2016,849). In the particular incident where Skye decides not to wear the provided dancing socks with the thought that the socks did not match her hot pink outfit, she knowingly chooses to go against her teachers instructions. Moreover, Skye makes a grave mistake of attending the yoga classes under alcohol influence. She must have known that alcohol will most likely affect her normal judgment but she blindly assumes the dangers she was exposing herself to. Additionally, Skye arrives late for her dancing lessons and cannot occupy her original space. She is left with no choice but to find a different space which is much less than her normal space. I would argue that it is Skyes fault that she could not occupy her normal space in the hall due to her lateness. If she knew she was going to attend yoga classes, she should have prepared early for class and avoid attending the after party. In addition to her lateness, she ignores the risk of indulging in the yoga class under alcohol influence. Despite the fact that Charlene had not fully explained the need of wearing the socks throughout the dancing lesson, it was a mandatory requirement for all students to wear the socks. If only Skye would have considered all the stated facts, she would have prevented the risk of getting burnt at the yoga class. Were Skyes Injuries Caused by Charlenes Actions? In the law of negligence, before a plaintiff decides to seek legal action for implied negligence, there should be available proof that their damages are resultant from the defendants negligent actions (Turton, G 2015, 80). It is also vital to reflect on the actual circumstance that led to the injury. Was it anticipated by the defendant or it unexpectedly happened (Law, 2014). Before Skye proceeds to take action against Charlene, she must avail proof stating that her burn resulted from the accuseds negligent action. Skye's skin is seriously scolded when her foot tips the table on which a tea urn and steamer are on. This causes the appliances to topple over her body resulting in the severe burns. Partially, it is Charlenes fault that Skye gets involved in the accident. She should have looked for an alternative area to place the urn and steamer, considering the limit of space in the hall. It is also Skyes fault that she skid for ignoring to wear the provided rubber-soled socks. Additionally, Skye who had consumed three glasses of wine might have had affected vision as a side effect of drinking wine. It is only right for both Charlene and Skye to be held responsible for their actions. Hosting of a large number of students overshadows Charlene's capability to efficiently supervise the students. Moreover, Charlene knowingly accepted to host all the 45 students well aware of the great difficulty of management she subjects herself to. If only the students would have been the normal number, the instructor would have been able to notice that Skye was not wearing the socks as instructed. This observation would have helped Charlene to take necessary action on her defiant student. On the other hand, if only Skye was obedient enough to put on the socks and not to put priority in her fashion sense, she would have refrained from skidding into the table. If also she avoided drinking wine before her classes, she would have been more alert. It is most likely that the wine caused her to have impaired judgment and bodily imbalance causing her to unwillinglyskid into the table. References Bant, E., Bryan, M. (2015). Fact, Future and Fiction: Risk and Reasonable Reliance in Estoppel. Oxford Journal Of Legal Studies, 35(3), 427-452. Robertson, A 2013, 'On the Function of the Law of Negligence', Oxford Journal of Legal Studies, vol. 33, no. 1, pp. 31-57. Barravecchio, JA 2013, 'The Tort Of Negligence', Legaldate, vol. 25, no. 4, pp. 4-7. Bohlen, FH 1906, 'Voluntary Assumption of Risk', Harvard Law Review, vol. 20, no. 1, pp. 14-34. Goudkamp, J, Klar, L 2016, 'Apportionment Of Damages For Contributory Negligence: The Causal Potency Criterion', Alberta Law Review, vol. 53, no. 4, pp. 849-862. Iacobucci, EM, Trebilcock, MJ 2016, 'An Economic Analysis Of Waiver Of Tort In Negligence Actions', University of Toronto Law Journal, vol. 66, no. 2, pp. 173-196 Law, T. (2014). Case Note: O'Mara v Air Canada 2013 ONSC 2931. Travel Law Quarterly, 6(2), 127-131. Mathiason, T 2013, 'Are You Part Of The Global Workforce?: An Examination Of The "Duty Of Care" To Business Travelers And International Assignees Under The Ilo Occupational Health And Safety Conventions And As Emerging International Customary Law', American University International Law Review, vol. 28, no. 3, pp. 873-904. Murgatroyd, D. F., Harris, I. A., Yvonne, T., Cameron, I. D., Tran, Y. (2016). The association between seeking financial compensation and injury recovery following motor vehicle related orthopaedic trauma. BMC Musculoskeletal Disorders, 171-14. Pagura, I 2015, 'Negligence: What you need to know', Journal of the Australian Traditional-Medicine Society, vol. 21, no. 4, pp. 254-256. Turton, G 2015, 'Risk and the damage requirement in negligence liability', Legal Studies, vol. 35, no. 1, pp. 75-95

Management functions free essay sample

INTRODUCTION: INTRODUCTION Amul (Anand Milk Union Limited), formed in 1946, is a dairy cooperative movement in India. It is managed by Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF). AMUL is based in Anand, Gujarat and has been a sterling example of a co-operative organizations success in the long term. The Amul Pattern has established itself as a uniquely appropriate model for rural development. Amul has spurred the White Revolution of India. It is also the worlds biggest vegetarian cheese brand. History: History HISTORY OF THE COMPANY: The story of AMUL inspired ‘ Operation Flood and heralded the White Revolution in India. It began with two village cooperatives and 250 liters of milk per day, nothing but a trickle compared to the flood it has become today. Today Amul collects processes and distributes over a million liters of milk and milk products per day, during the peak, on behalf of more than a thousand village cooperatives owned by half a million farmer members. We will write a custom essay sample on Management functions or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Amul has become a symbol of the aspirations of millions of farmers; creating a pattern of liberation and self-reliance for every farmer to follow. History: History The ‘ AMUL revolution ’ started as awareness among the farmers grew and matured into a protest movement. Over four decades ago, the life of a farmer in Kaira District was very much like that of his counterpart anywhere else in India. His income was derived almost entirely from seasonal crops. The income from milch buffaloes was undependable. Private traders and middlemen controlled the marketing and distribution system for the milk. As milk is perishable, farmers were compelled to sell it for whatever they were offered. Often, they had to sell cream and ghee at throw away prices. In this situation, the one who gained was the private trader. Gradually, the realization dawned on the farmers that the exploitation by the trader could be checked only if marketed their milk themselves. History: History In order to do that they needed to form some sort of an organization. This realization is what led to the establishment of the Kaira District Cooperative Milk Producers Union Limited (popularly known as Amul) which was formally registered on December 14, 1946. Currently AMUL has 2. 28 million producer members with milk collection average of 5. 08 million liters/day. Today AMUL is a symbol of many things. (High-quality products sold at reasonable prices, genesis of a vast co-operative network and a proven model for dairy development). The Kaira Union began pasteurizing milk for the Bombay Milk Scheme in June 1948. GCMMF – OverView: GCMMF – OverView GCMMF: Gujarat Cooperative Milk Marketing Federation . GCMMF is Indias largest food products marketing organization. It is a state level apex body of milk cooperatives in Gujarat which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for money. CRISIL, Indias leading Ratings, Research, Risk and Policy Advisory company, has assigned its highest ratings of AAA/Stable/P1+ to the various bank facilities of GCMMF. GCMMF – OverView: GCMMF – OverView GCMMF is a unique organization. Its a body created by Farmers, managed by competent professionals serving a very competitive and challenging consumer market. It is a true testimony of synergistic national development through the practice of modern management methods. Reasons for Success: Reasons for Success Robust Supply Chain The vast and complex supply chain Hierarchical network of cooperatives Stretches from small suppliers to large fragmented markets Low Cost Strategy Amul adopted a low-cost price strategy to make its products affordable and attractive to consumers by guaranteeing them value for money Diverse Product Mix Amul Butter, Milk Powder, Ghee, Amulspray , Cheese, Chocolates, Shrikhand , Ice cream, Nutramul , Milk and Amulya Strong Distribution Network Amul products are available in over 500,000 retail outlets across India through its network of over 3,500 distributors. 47 depots with dry and cold warehouses to buffer inventory of the entire range of products. Technology and e-initiatives New products Process technology Complementary assets to enhance milk production E-commerce. Success!! Facts : Facts Members: 13 district cooperative milk producers Union No. of Producer Members: 2. 79 million No. of Village Societies: 13,328 Total Milk handling capacity: 11. 22 million liters per day Milk collection (Total 2008-09): 3. 05 billion liters Milk collection (Daily Average 2008-09): 8. 4 million liters Milk Drying Capacity: 626 Mts. per day Cattle feed manufacturing Capacity: 3500 Mts. per day Administration: Administration Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), is Indias largest food product marketing organization with annual turnover (2010-11) US$ 2. 2 billion. Its daily milk procurement is approx 12 million lit (peak period) per day from 15,712 village milk cooperative societies, 17 member unions covering 24 districts, and 3 million milk producer members . Management functions: Management functions PLANNING : AMUL has been able to: Produce an appropriate blend of the policy maker’s farmer’s board of management and the professionals: each group appreciating its roles and limitations. Bring at the command of the rural milk producers the best of the technology and harness its fruit for betterment. Provide a support system to the milk producers without disturbing their agro-economic systems. Management functions: Management functions Milk is very perishable product so it has to be consumed within 24 hours. In order to avoid wastage AMUL converts the milk into SNF and milk solids by evaporating the water, which comprises up to 60-70% of milk contents. This is possible only if the distribution channel right from the producer to the consumer is well organized. Last year, they are divided the retail market into 14 specific segments to achieve further distribution efficiency. This year AMUL is focusing on inducting distributers having expertise in servicing such specific market segments. Management functions: Management functions Plough back the profits, by prudent use of men, material and machines, in the rural sector for the common good and betterment of the member producers. Even though, growing with time and on scale, it has remained with the smallest producer members. In that sense, AMUL is an example par excellence, of an intervention for rural change. Management functions: Management functions ORGANISING: AMUL is leaded by the director under him five branches viz. Factory, Marketing, Accounts, Purchase, Human Resources Department. Factory department has a separate general manager under him three are six branches viz. Production, Stores, Distribution, Cold Storage, Quality, and Deep-freezing. This department takes care of the factory work. Management functions: Management functions Marketing department has regional senior marketing manager and under him there is regional manager. This department takes care of the marketing aspects of AMUL. Account department takes care regarding accounts i. e , day-to-day work. Under the accountant there is one clerk. Purchase department takes care regarding the purchase of raw materials and many other things. Management functions: Management functions STAFFING: Staffing is a process which includes recruitment, selection, training, placement, appraisal, promotion, and career planning. In larger organizations, a separate department called Personnel Department looks after these functions and this is headed by a qualified professional manager called Personnel Manager . Organization structure: Organization structure The Organization Structure of Amul is divided into two parts: External Organization Structure. Internal Organization Structure. Organization structure: Organization structure State Level Marketing Federation District Milk Product Union Ltd. Village Milk Product Union Ltd. Villagers The Following is the External Organization Structure of Amul: Organization structure: Organization structure External Organization Structure: External organization structure is the organizational structure that effects the organization from the outside. GCMMF is unit of Gujarat Milk Marketing Federation, which is a co-operative organization. The villagers of more than 10,000 villages of Gujarat are the bases of this structure. Organization structure: Organization structure External Organization Structure: They all make milk village milk producers union, district level milk producers union and then a state level marketing federation is established. The structure is Line Relationship , which provides easy way to operation. It also provides better communication between two stages. Organization structure: Organization structure The Following is the Internal Organization Structure of Amul : Chairman Managing Director General Manager Asst. General Manager Finance Department Personnel Department Production Department Marketing Department S P Department Organization structure: Organization structure Internal Organization Structure: A systematic well-defined organizational structure plays a vital role provides accurate information to the Top- Level Management. An organization Structure defines a clear-cut line of authorities responsibilities among the employees of GCMMF. The Organization structure of AMUL is well-arranged structure. At a glance a person can completely come to know about the organization structure. Organization structure: Organization structure Internal Organization Structure: AMUL is leaded by the director under him five branch Viz. , Factory, Marketing, Accounts, Purchase, Human Resources Departments. Factory department has a separate general manager under him there are six branches viz. , production, stores, distribution, cold storage, quality, and deep freezing. This department takes care of the factory work. Organization structure: Organization structure Internal Organization Structure: Marketing Department has regional senior marketing manager and under him there is a regional manager. This department takes care of the marketing aspects of AMUL. Accounts department takes care regarding accounts i. e. day-to-day work. Under the accountant there is one clerk. Purchase department takes care regarding the purchase of raw material and many other things. Plant layout: Plant layout Plant layout is the overall arrangement of the machine tools, handling equipments, storeroom and other various accessories required for facilitating production in a factory. These arrangements are pre-planned with the results that the building has been constructed to fit a layout of a given process. AMUL plant is indigenously worked out with facilitation of various production processes and production of multi products under one plant. The total plot is nearly about 2. 27 kms . Separate buildings are provided with required arrangements of machine tools handling and computers connection through the control room to fit for varying product-manufacturing departments. Plant layout: Plant layout The plant is engaged in producing milk, ice creams, milk powder and ghee. Entire department is uniquely provided with facilities for the processing each product. There are 4 production departments and packaging departments pertaining to each product respectively. Thus, plant layout encompasses all production and service facilities and provides for the most effective utilization of the men, materials and machines constituting the process. It is the master blue print of coordinating all operations . Plant layout: Plant layout First Plant, is at Anand, which engaged in the manufacturing of milk, butter, ghee, milk power, flavored milk, and butter milk . There are Four Plants of Amul located in India : Plant layout: Plant layout Second Plant, is at MOGAR, which engaged in manufacturing chocolate, nutrAMUL , AMUL Ganthia and AMUL lite . Plant layout: Plant layout Third Plant, is at KANJARI, Which produces cattle feed. Fourth Plant, is at KHATRAJ, which engaged in producing cheese. Production operational Management : Production operational Management INTRODUCTION: â€Å"Production management is refers to the process of correction of past mistakes catching up with the new techniques, taking up steps with developing techniques and taking measures for the production of goods at competitive cost. † The basic philosophy of production management is to launch a frontal attack on direct costs and effective use the availability manpower weaving new techniques in to the whole to keep the production unit efficient and developing production management is the process of planning, organizing, directing and controlling. Production operational Management : Production operational Management The Amul is started with only 250 liters of milk per day. But now Amul collect average 9 lakhs of liters milk per day. At the initial stage, Amul has not any problem regarding milk, but in the winter season there was excess supply of milk. So, Amul has to sell out that excess milk at the low price or Amul has to face loss. To removing these problems Amul take decision to set up a plant to process the surplus milk butter and milk powder . Production operational Management : Production operational Management The Amul has three plants Known as Amul 1, 2 3 all three plant work 24hours a day continuously. The all manufacturing process is done automatically. The production is done in the special machines. These machines and the technology are import-id from the TRFTA PEAK Company. There is also facility of chilling of milk, so that the milk remains usable. Production operational Management : Production operational Management Three plant of AMUL perform different functions: AMUL–1 Presently it is use as a go down for storing raw materials. AMUL–2 In this unit, the production process of Ghee and packings are running. AMUL–3 This unit is producing AMUL butter, spray power, and flavored milk. Production operational Management : Production operational Management Milk Collection Cycle: The success of each and every dairy industry is the getting the milk from the farmers and making that milk in use as soon as possible before that milk get spoiled because the milk is the perishable product. For the smooth running the business of dairy industry the industry must concentrate on the milk collection cycle. Amul dairy is very conscious about the milk collection cycle because the base of the success of the Amul is milk collection cycle. Production operational Management : Production operational Management Production capacity of Amul: Butter 50 to 60 Tones. Powder plant 70 tones. Powder plant 60 tones. Flavour milk 40000 bottles. Production operational Management : Production operational Management Amul – 2 Raw Reception Dock: Reception dock is the very first department of any dairy where milk is unloaded and simultaneously tested . Amul-2 has a well designed RMRD , situated in the west wing of dairy . Raw milk at Amul- 2 is received mainly through cans . There are 2 reception lines for unloading milk cans in Amul – 2 . About 60 % of reception is of buffalo milk and remaining 40% is cow milk. Production operational Management : Production operational Management Butter section: The utterly Butterly Delicious butter of the Amul is one of the most popular product of Amul dairy along with the famous butter girl. The butter section is located in Amul -3which manufactures Table Butter, white butter and renduced salt butter. The section is completely computer controlled and is equipped with most modern imported equipments . Butter section very important as it handles fat, which is the costliest constituent. The cream obtained from process section is fully utilized for butter making . Amul white and table Butter is exported to USA and various Middle Eastern countries. Production operational Management : Production operational Management OPERATION: The cream for manufacturing Butter is receiving from Amul-3 process section while standardization of milk. In Amul -3 the milk fat will be separated at above 60 Celsius, the centrifugal separators inline with Milk pasteurizer separate this as cream. The cream thus separated is pasteurized and then pumped to the cream buffer tanks and to cream silo. After ageing at 8 Celsius for 24 hrs, cream is pumped to cream chilling unit in the butter section. There the temperature of cream is adjusted to the required churning temperature of continuous Butter Making Machine. Production operational Management : Production operational Management Packing materials used: Delocalize market Double laminated is used for export. Tin – used for 400g Army pack Card board box- used for tertiary packing 3ply for 9. 1 g weight package 5ply for normal export Production operational Management : Production operational Management Powder plant: F-35 plant is situated in Amul -2 near to the railway siding . The plant is a single stage drying plant having a capacity of 35 TDP. The plant is not in regular use and mainly used for the manufacturing of cheese whey powder . F-35 CONDENSING PLANT DETAILS: Make : SSP ,Faridabad. Type : Falling film vertical tube type. No of Pre heater : 5. No of calendria : 7. No of vapor separators : 5. Production operational Management : Production operational Management OPERATION DETAIL: MILK : One of the most versatile food consumed by us. All children start their with mother’s milk and continue to use it in one other throughout their life. It is the secretion from the mammary glands of a lactating mammal. The white fluid, know as milk, is made up of milk fat and other milk solids . MANUFACTURING PROCESS FOR MILK : MILK PROCUREMENT: Total milk procurement by our Member Unions during the year 2006-07 averaged 67. 25lakh kilograms (6. 7million kg) per day, representing a growth of 4. 5 per cent over Production operational Management : Production operational Management 64. 38lakh kilograms (6. 4 million kg) per day achieved during 2005-06. The highest procurement as usual was recorded during January 2007 at 84. 09 lakh kilograms (8. 4million kg) per day. This increase in milk procurement is very impressive, keeping in mind the massive loss suffered by our farmers due to floods during the monsoon season, specially in Surat district. Production operational Management : Production operational Management MILK PROCESSING: Homogenization: Milk must then be homogenized. Without homogenization, the milk fat would separate from the milk and rise to the top. Milk fat is what gives milk its rich and creamy taste. In this process Milk is transferred to a piece of equipment called a homogenizer. In this machine the milk fat is forced, under high pressure through tiny holes. Production operational Management : Production operational Management Pasteurization: Pasteurization is the process that purifies milk and helps it stay fresher, longer. Milk is pasteurized by heating it to 72 °C for 16 seconds then quickly cooling it to 4 °C. Pasteurization is named after Louis Pasteur, the famous scientist. Production operational Management : Production operational Management Adding Vitamins: Before homogenization, vitamin D is added to all milk. Vitamin D combined with the calcium that naturally exists in milk help gives us strong bones and teeth. Dairies also add Vitamin A to skim, 1% and 2% milk. Vitamin A is good for our eyesight. Production operational Management : Production operational Management Packaging Milk: Milk is now ready to be packaged. Milk is pumped through automatic filling machines direct into bags, cartons and jugs. The machines are carefully sanitized and packages are filled and sealed without human hands. During the entire time that milk is at the dairy, it is kept at 1 ° 2 °C. This prevents the development of extra bacteria and keeps the milk it’s freshest. Production operational Management : Production operational Management Storing: Milk is delivered to grocery stores, convenience stores and restaurants in refrigerated trucks that keep milk cooled to 1 ° 4 °C. The stores take their milk and immediately place it in their refrigerated storage area. Because fresh milk is so important to our diets, dairies, and our health. Quality movement: Quality movement Quality Policy : The motivated and devoted work-force of AMUL- are committed to produce wholesome and safe foods of excellent quality to remain market leader through deployment of quality management systems, state-of-art-technology, innovation and eco-friendly operations to achieve delightment of customers and betterment of milk producers. Quality movement. : Quality movement. Quality of Life: Assured market for their milk and daily income round the year from milk has improved the quality of life of farmers. The role village dairy co-operative societies in the over all development of the villages have brought better social infrastructures in the villages such as roads, communication system, schools, health centers, water facilities, banks etc. Marketing : Marketing Concept: The marketing concept holds the key to achieving its organizational goals consists of the company being more effective than competitors in creating, delivering and communicating customer value to its chosen target markets. Marketing starts with the determination of consumer wants and ends with the satisfaction of those wants. The concept says that any business should be organization around the marketing function, aningticipating and stimulating and meeting customers need. The marketing concept rests on four pillars and they are: 1. Target market. 2. Customer needs. 3. Integrated marketing. 4. Profitability. Marketing : Marketing AMUL has also its own marketing concept. AMUL targets all type of customers like babies, children, young customers and old age customers etc. Amul try best for satisfying needs by providing good quality products. Marketing : Marketing Marketing Mix: The marketing mix, which is set of four elements or four â€Å"P† of marketing are as follow: Product Price Place Promotion Same as four â€Å"P† there is also four â€Å"C† of marketing. Customer solution Cost Convenience Communication Marketing : Marketing PRODUCT: A product is anything that satisfies needs or wants and can be offered to the market for exchange. A product can be a goods, services without product there is no marketing . This includes product variety, product design, packaging, quality, brand name, size etc. AMUL produces and sell i. e. Milk, It has to plan its product very carefully so that the consumer gets only good quality products. There are various products marketed by GCMMF. Marketing : Marketing List of products marketed: Bread spread Amul butter. Amul Lite Low bread spread. Amul cooking butter. Cheese range Amul Malai panner (cottage cheese). Amul pasteurized processed cheese. Amul pizza cheese. Amul Emmiatial cheese. Marketing : Marketing UHI Milk Range Amul shakti 3% fat milk. Amul Taaza 1. 5% fat milk. Amul Gold 4. 5% fat milk. Amul fresh Toned milk. Amul snowcap soft milk. Pure ghee Amul pure ghee. Amul cow ghee. Sagar pure ghee. Marketing : Marketing Infant milk Range Amul infant milk formula (0. 6 millions). Amul infant milk formular . Amul spray infant milk food. Milk powder. Amul full cream milk powder . Curd products Yogi sweetened flavored dahi . Amul Lassee . Amul masti Dahi . Marketing : Marketing Price : The prices of products of Amul are also decided by the GCMMF. The GCMMF conducts the market survey to check the validity and feasibility of prices in the market and accordingly decides the prices of Amul products. The price of the products of Amul are also decided by the GCMMF . The GCMMF conducts the market survey to check the validity and feasibility of prices in the market and accordingly decides the price of Amul products . However, the price is inclusive of several elements like: Cost of milk. Labour cost. Processing cost. Packaging cost. Advertising cost. Transportation cost. Sales promotion cost. Taxes etc. The GCMMF considers all this cost. Aspects and set them up in pricing structure to decide the selling price of milk and milk products. Marketing : Marketing Promotion: IT includes a variety of techniques including advertisement, sale promotion, public relations and personal selling that are used to communicate with customers and potential customers. Television is the best media for advertising in the local areas . Hoardings designed on the creative basis attract the customers more. Marketing : Marketing Place: Place refers to marketing activities that make products available to consumers at the right time in a convenient location. Place refers as distribution Channels . IT is the process of moving products from the producer the consumer. Amul has developed federation and Amul parlours located in several parts of country. Amul have managed to create more than 2300. Amul have identified certain potential locations such as Railway, Airports, universities, and shopping malls. The GCMMF handles the workers relating to Managing of stocks and distributors to in the country. Thus GCMMF looks offer the disbursement of products to the various Marketing channels. Marketing : Marketing Market segmentation: Any commodity has not a single Market. But it has a composite Market which can be divided on the basis of age, gender, preferences etc. The process of dividing a market into distinct groups of buyers is called market segmentation. Market segmentation may be defined as a process of dividing a Market into different sub- markets on the basis of some definite criteria . At Amul, since marketing activities are handle by the GCMMF, market segmentation is also decided by GCMMF. Generally, Milk products like Butter, cheese are also popular in the all age group. Hence they are segments at the national level. Milk products like chocolates and milk powder are segmented on the basis of age. The GCMMF conduct the market survey to know demand for the products of Amul in the Market and then accordingly determines the market segments, defines the target market. Customer Based Market Segmentation: Customer Based Market Segmentation Kids Women Calorie Conscious Health Conscious Youth Amul Kool Chocolate Milk Nutramul Energy Drink Amul Kool Millk Shaake Amul Calci + Utterly Delicious Pizza Amul Emmental Cheese Amul Cheese Spreadsv Amul Lite Sagar Skimmed Milk Powder Amul Lite Slim and Trim Milk Nutramul Amul Shakti Health Food Drink Industry Based Market Segmentation: Industry Based Market Segmentation Milk Butter/Cheese/Ghee Ice-cream Manufacturers Restaurant/Food Chains Temples Bakery Confectionaries Pizza Retailers Snacks Retailers Coffee Shop Chains Marketing: Marketing PRODUCT LIFE CYCLE STAGES: A product passes through distinct stages during its life in market, each posing different challenges, opportunities and problems . Profits rise and fall at different stages of the product life cycle. There are four different stages of product life cycle, namely: 1. INTRODUCTION STAGE. 2. GROWTH STAGE. 3. MATURITY STAGE. 4. DECLINE STAGE. Marketing: Marketing Different products of AMUL are in different stages in the product life cycle. Products like milk, butter, chocolate and cheese are in the maturity stage, while ice-creams, chocolates and shrikhand are still in the growth stage. On the other hand, products like milk powders, infant food, frozen food items and mix are in introduction stage. The company adopts aggressive selling techniques for those products which are in the introductory stage, while very less promotional programmes are carried out for those products which are in the growth or maturity stage. Marketing : Marketing MARKETING GCMMF: GCMMF is India’s largest exporter of dairy products. It has been awarded as a â€Å"Trading House† status. GCMMF has received the APEDA award from the government of India for Excellence in dairy products Exports for the last 11 years. GCMMF is India’s largest food products Marketing Organization. It is a state level apex body of milk co-operatives in the Gujarat which aims to provide remunerative returns to farmers and also serve the interest of consumers by providing quality products which are good value for money. Marketing : Marketing Marketing Research: â€Å"Marketing Research is the systematic design collection, analysis and reporting of data and findings relevant to a specific marketing situation of the company. † Amul performs the marketing research mainly to launch a new products in the market. The purpose is of checking the validity of the new products in the market for the local new. Amul conducts the market survey by appointing business administration students for conducting the market survey. Extending policy of the new product launched, Amul has recently launched the energy drink named â€Å"STAMINA† specially targeted to the people who are playing sports daily. Human resource Management: Human resource Management Introduction : According to SCOOT CLOTHIER AND SPRIGGEL Human resource management as the branch of management which is responsible on a staff basis for concentrating on those aspects of relationship of management to employees and employees to employees and with the development of the individual and the group. The objective is to attain maximum individual between employer and employees and effective moulding of human resources as contrasted with physical resources. Human resource Management: Human resource Management Personal (Human resource) management plays a very important role for any organization. The firm having all types of resources like machines, materials, money, information etc. will not be success in business without effective manpower. Human capital is the greatest assets of business enterprise and manpower management is the most important and crucial job because the managing group is the heart of the company. Human resource department plays most important role in establishing good relation and harmony among all. Human resource Management: Human resource Management MAJOR FUNCTION OF HUMAN RESOURCE DEPATMENT: 1. RECRUITMENT AND SELECTION. 2. TRAINING AND DEVLOPMEN. 3. PERFORMANCE APPRAISAL. 4. SALARY AND WAGE ADMINISTION. 5. EMPLOYEE TURNOVER. 6. COMPENSATION. 7. INDUSTRIAL RELATION. 8. FACTORE ACT. 9. INDUSTRIAL DISPUTE ACT. 10. HUMAN RESOURCE INFORMATION SYSTEM (HRIS). Human resource Management: Human resource Management RECRUITMENT AND SELECTIONRECRUITMENT: There are two types of Recruitment sources followed by Amul: EXTERNAL SOURCES. INTERNAL SOURCES. INTERNAL SOURCES: Internal sources include personnel already on the payroll of the organization. Present Permanent Employees. Employee Referrals Former Employee EXTERNAL SOURCES: These sources lie outside the organization. In AMUL they consider following sources of recruitment. Campus Interview Unsolicited Application. Application Blank. Placement Agencies. Human resource Management: Human resource Management RECRUTMENT POLICY OF AMUL: Entry level qualification: Below officers cadres: S. S. C / H. S. C Attendant Operator – Dairy (AOD) – G Gr. Worker. Taken as apprentice under trade apprentice Act 1961 2/3 yrs Apprenticeship, then based on their appraisal report, selected as temporary worker. After total 5yrs of work, may be selected as G-Grade Worker. Human resource Management: Human resource Management Professional Qualification E/F Grade Worker (Boiler Attendant). BA / B. COM / M. COM / M. A (general) MSW / MRM /MRS M. E_Biz of Gujarat vidyapeeth and C Grade Worker similar Non – University Institutions. B. Sc / M. Sc / Diploma Engineers B Grade workers. Apprenticeship Lab assistant for 1yr 3 months for B. SC M. SC; 1yr for Diploma Engg. Then 2/3 yrs as trainee technician, than based on appraisal Appointed as Technician B Grade. Human resource Management: Human resource Management BBA Management Trainee for 1yrs Jr. Assistant. (a) M. SC ( Agriculture ) /MRS /MRM /MSW /MLW/MBA/ B. Tech (DT ) / MCA / M. E –Biz. ( From recognized University ) 1 yr as a trainee then appointed as senior officer. b) Inter CA /Inter ICWA / BE 1 yr as training period, then appointed as Dy. Sup. Deputy Superintendent (c) CA/ICWA Superintendent NO training period, direct appointment. However,

Simile, Metaphor, Personification, Symbolism with Examples Essay Example

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Performance Measurement - Assignment Example Performance measurement is an incessant examining of an outcome with time, frequently for several years, to look for dissimilar signals of change that can be due to different campaigns, programs or initiatives (Chiesa & Frattini, 2009). Evaluation undoubtedly can employ quantitative measures to settle on if the change has occurred or not. But it usually brings qualitative information into the act. With performance measures, change signals in the time sequence of quantitative data are vital. Performance measurement is not a part of the assessment. It is a means that managers use, but not evaluators. Distinct from program evaluation, which calls for an excellent methodological collection and requires the knowledge of trained evalua ­tors, performance measurement is clear-cut. Program objectives along with resultant outcomes are recognized (Chiesa & Frattini, 2009). Another benefit is that measures track results, and data are collected that allow managers and other stakeholders to scrutinize program performance. Performance measures consequently necessary in order to know whether the program is performing where it ought to be. It is then easier to do a program evaluation to find out why it is not meeting the